About our client: Our client is a SaaS performance management solution that leverages employee and customer data to blend real-time performance management and seamlessly integrate with all major enterprise systems. They are well funded, have a great work/life culture, headquartered in NYC and growing!
About the role: Our client is looking for a Head of Demand Generation. They are looking for a gamechanger with a strong focus on Account-Based-Marketing and the ability to increase leads on a high level. This role is also responsible for developing and implementing marketing programs that lead prospects through the marketing funnel and optimize lead conversion with the help of a small Marketing team. It is a highly collaborative role, working alongside Product Marketing, Sales, and all other GTM teams, to build the pipeline, support growth and achieve revenue goals.
Responsibilities for the Head of Demand Generation:
- Increase a significant % of leads (ie 40-60%)
- Develop and execute campaigns that achieve quarterly pipeline goals
- Manage budgets, measure and report on pipeline targets, and continually optimize campaigns to increase ROI
- Launch integrated campaigns leveraging content, email, web, ads, virtual events, vendors, and more
- Develop ABM campaigns to reach target ICP accounts
- Partner with sales on targets, campaigns, scoring, follow-up strategies, lead management, and reporting
- Own marketing ops and leverage marketing automation to streamline, automate and measure all marketing tasks and workflows.
- Optimize the online experience from paid ads, to the website, to lead capture
- Work in Salesforce to create email nurture programs, segmented lists, and campaign assets— including emails, landing pages, and forms
- Integrate existing technology stack to ensure cohesiveness, automation, and integration
What You’ll Bring as Head of Demand Generation:
- 10+ years of experience with B2B demand generation
- Ability to increase leads on a large scale
- Deep understanding of ABM strategies and tactics
- Expertise with a variety of marketing tools
- Experience at SaaS companies, with a focus on enterprise sales and experience at an early stage start-up
- Track record of hitting aggressive pipeline targets and generating revenue
- Experience running campaigns across multiple channels including SEM, display, email, social, and web
- Experience integrating and automating an existing technology stack
- Analytical thinker. You like working with data, can create Salesforce reports with ease, enjoy measuring campaigns, and love to optimize.
- Bachelors degree from a top tier university
Benefits: Our client provides a reasonable range of compensation. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. The starting range of (base) pay for this role is $150K – $200K. Benefits include discretionary (unlimited) PTO; health care, dental, vision and life insurance + voluntary coverage options, 401k; remote, hybrid, flexible work environments; employee assistance program; learning & development opportunities; laptop & tech setups and more.