About the Client
Our client is global software development firm and thought-leader passionate about social responsibility, revolutionizing the tech industry, consulting enterprise clients and hiring exceptional people! They are seeking a strategic Head of Recruitment Marketing with a strong ability to oversee high performance marketing campaigns and build out a team. The role will target their future tech talent. Their offices offer a creative and fun culture. They offer exceptional benefits, flexibility and growth!
Responsibilities for Head of Recruitment Marketing:
This dynamic role will focus on overseeing channels and content of campaigns, overseeing day to day ROI of channels (AB Testing on messaging, etc), partnering with recruitment to team gather data and liaise with national marketing and working on strategy. Additionally:
- Take accountability for the development and execution of cross-platform, integrated marketing recruitment campaigns. As the team is built out, execution will be delegated. Work with external and internal partners to ensure exemplar campaign execution. Drive ongoing project management of campaigns including timelines, ROI/results, changes/improvements. Ensure consistency across channels including website, email, events, social, and advertising.
- Create a specific set of measurements up front to ensure closed-loop programs/campaigns. Be able to demonstrate both short term results and effectiveness over time. Use data to highlight results and enable further investment in winning programs/campaigns and refinement of less optimal campaigns.
- Process Development. Establish repeatable processes and best practices for exemplar campaign development. Advocate for excellent on-brand assets, and quality-control for regional campaigns.
- Recruitment Leads Database Management. Own database, and take responsibility for growing, engaging, and nurturing leads in support of your business goals. Adopt best practices for responsible subscription management, and demonstrate progress through database reports.
Ideal Experience for Head of Recruitment Marketing:
- Minimum 10+ years of marketing campaign experience, preferably from fast paced tech company
- Previous experience with Recruitment Marketing and Employer Brand
- Leadership experience and interest in building and overseeing a team
- Marketo Program execution, including forms, lists, smart campaigns, emails, landing pages, and campaign analytics IDEAL but not necessary
- A focus on measurement, goal setting and delivery
- Readiness to learn from recruiters, consultants and marketing teams; and to share knowledge
- Enthusiasm and a “get it done” attitude
- Expertise on content management a plus
- Comfortable working autonomously or executing as part of a team
- Strong project management skills; ability to juggle multiple balls, organize, and prioritize
- Self-directed and ready to learn
- Great verbal and written communication skills a must
Salary
$150,000-$180,000
Location
New York, NY / Chicago, IL / San Francisco, CA