About our client: Our client is a performance and engagement solution that leverages employee and customer data to blend real-time performance management with personalized microlearning and advanced gamification. Their platform seamlessly integrates with all major enterprise systems and is deployed by some of the world’s leading organizations. They are a hard-working, fast-moving, growing company that has an encouraging, inclusive culture that makes for an enjoyable place to work.
About the role: The Head of Demand Generation key leader on the Marketing team and reporting into the Global Head of Marketing / CMO, this role will build the Global Demand Generation function to support the enterprise SaaS sales motion and have a seat at the leadership table during a period of hyper growth in the company.
Responsibilities
- Develop and execute campaigns that achieve quarterly pipeline goals
- Manage budgets, measure and report on pipeline targets, and continually optimize campaigns to increase ROI
- Launch integrated campaigns leveraging content, email, web, ads, virtual events, vendors, and more
- Develop ABM campaigns to reach target ICP accounts
- Partner with sales on targets, campaigns, scoring, follow-up strategies, lead management, and reporting
- Own marketing ops and leverage marketing automation to streamline, automate and measure all marketing tasks and workflows.
- Optimize the online experience from paid ads, to the website, to lead capture
- Work in Salesforce to create email nurture programs, segmented lists, and campaign assets— including emails, landing pages, and forms
- Integrate existing technology stack to ensure cohesiveness, automation, and integration
What You’ll Bring
- Bachelors degree from a top tier university a must have
- 5+ years of experience with B2B demand generation, with over 3 years of managing a team
- Deep understanding of ABM strategies and tactics
- Expertise with a variety of marketing tools
- Experience at SaaS companies, with a focus on enterprise sales and experience at an early stage start-up
- Track record of hitting aggressive pipeline targets and generating revenue
- Experience running campaigns across multiple channels including SEM, display, email, social, and web
- Experience integrating and automating an existing technology stack
- Analytical thinker. You like working with data, can create Salesforce reports with ease, enjoy measuring campaigns, and love to optimize.
Compensation: competitive base salary, bonus, stock options + employee benefits