About our client: Our client is well funded and high growth NYC saas startup offering cybersecurity solutions for the digital media landscape to prevent and eliminate fraudulent and invalid internet traffic. They are currently building out their NYC office and offer fantastic office culture, full benefits, matching 401k, and more. This is an great opportunity to get in early and make an impact!
They are looking for a Director of Demand Generation to lead demand creation strategies, nurture and conversion efforts to support revenue goals. This role is responsible for developing and implementing marketing programs that lead prospects through the marketing funnel and optimize leads conversion. It is a highly collaborative role, working alongside Product Marketing, Sales, and all other teams, to drive the pipeline, support growth and achieve revenue goals.
Responsibilities include:
- Prospect and build a pipeline that will exceed quotas
- Maintain and grow a robust inbound lead generation strategy.
- Responsible for all outbound lead generation activities
- Leverage content marketing, email marketing, webinars, website, social media and paid programs in order to create a high-quality demand funnel.
- Manage nurturing programs
- Use technologies and methodologies such as A/B Testing, dynamic content and more, in order to optimize and measure the demand funnel.
- Lead paid marketing efforts to target enterprise prospects, primarily across LinkedIn and Facebook
- Identify, recommend and pursue new tactics to reach specific target markets.
- Assist Sales teams as needed by creating targeted lead-lists.
- Manage KPIs, reports, dashboards and weekly analytics.
- Work closely with sales to create to implement a scoring strategy in conjunction with demand generation efforts
Qualifications:
- 6+ years of professional lead generation experience at a B2B SaaS company
- An analytical individual who is comfortable with tracking and reporting on leading campaigns
- Performance mindset and a results-driven marketer
- Familiarity with the marketing and advertising world
- Experience in inbound and outbound marketing strategies
- Knowledge and experience with marketing automation tools, and Salesforce
- Experience running a robust marketing tech stack and marketing operations
- Thrives in a fast-paced and evolving startup environment
- A resourceful, driven and resilient attitude
- A high degree of organization, accuracy, and detail
- Good technical skills
- Independent, hands-on approach
Compensation: competitive base salary, bonus + employee benefits, 401k match