New York, NY
About our Client: Our client is a high growth Gaming Saas platform for enterprise clients with a focus on change management, learning and training. They are currently building out their NYC office and offer a fun office environment, full benefits, matching 401k, and more. They are well funded and this is an amazing opportunity to get in early and make an impact.
Responsibilities for the CMO:
- Responsibility for overall marketing strategy, management, measurement and optimization of marketing channels and activities
- Develop budget and execute on long and short term marketing plans aligned with business goals, monitor and respond to changes in order to consistently achieve goals
- Strategic vision and product marketing: Market analysis, segmentation, overall messaging and product marketing strategies (pricing and go-to market plans)
- Spokesperson, diving into customer buying behavior analysis, segmentation and profiling to improve quality of customers
- Manage all Marketing Communication activities: Website and social appearance, Brand awareness, PR & Media, AR and IR
- Customer acquisition management including: Leading the SDR team, Lead generation orientation, creation of lead generation campaigns, tradeshows and webinars, sales funnel analysis, ongoing qualification and optimization. Identify new sources of customer acquisition through emerging platforms, partners, strategies and channels
- Sales Enablement: Develop and deliver Sales kits/collaterals, playbook, demos, Training and coaching for the Sales team
Requirements for CMO:
- 10+ years of relevant experience in executive Marketing roles in an enterprise B2B start-up environment, at least 3 of them in SaaS
- Strategic, creative, and entrepreneurial growth marketer with strong project management skills who can move up and down from strategy to detailed execution
- Experience in inbound and outbound marketing, including managing a Sales Development organization
- Experienced in product marketing, specifically working closely with sales teams
- An understanding of technologies supporting impactful digital marketing and social media efforts
- Highly dynamic thinker, with excellent communication and follow-through skills
- Thriving in a highly collaborative and growth-driven environment
- Must be KPIs and data-driven, capable of connecting them to effective business models
- Strong analytical skills with ability to leverage quantitative and qualitative data to inform decisions and evaluate success
- A track record of accomplishments
Compensation: competitive base, bonus + competitive employee benefits