About our client: Our client is a high growth startup offering a video/AI technology, advertising, consumer relationship management, and big data platform for enterprise brand names across multiple industries. They are well-funded offering options, competitive base, bonus and full health benefits and creative/collaborative atmosphere!
About the role: In this role, you will optimize and grow advertising campaigns for top companies in their industries through data-driven storytelling. You will be responsible for maintaining the client relationship and overall efficiency of the account. You will use analytical insights to demonstrate the ongoing value through dynamic presentations.
In a collaborative team environment, you will lead the internal strategy to implement and expand a leading technology in video advertising.
Responsibilities:
- Own day-to-day activities, primary contact for ongoing requests and inquiries post launch
- Develop and deliver data-driven insights utilizing all available data sources and BI tools
- Find performance/behavioral insights from audience segments
- Lead campaign launches and refreshes
- Educate client/agency on process and deliverables
- Develop and implement A/B Testing to drive optimizations
- Ensure data integration necessary to drive personalization of our creative messaging
Qualifications:
- Minimum 5 years of experience in the digital advertising environment with focus on analytics, including e-commerce / digital advertising best practices
- Experience in a technical development role, technical consulting or account management a plus
- Competency in statistical analytic techniques such as: time series data analysis, forecasting segmentation, univariate & multivariate statistical analysis, various metrics and key performance indicators, research & test design, significance testing, hypothesis testing, variance and growth calculations, return on investment
- Project management skills, including the abilities to handle multiple projects in a fast-paced environment and work effectively with colleagues and clients in diverse departments, geographic locations, and time zones. Balances desire for quantitative rigor with realities of inconsistent business data
- Critical thinking: capable of generating consistently accurate, useful reports as well as enthusiasm for translating data into actionable insight relevant to marketing program objectives
- Strong verbal and written communication skills for a largely enterprise customer facing role
Compensation: DOE+ bonus +competitive employee benefits